In Full Bloom: How to Leverage Your Q2 Personally-Branded Magazine
You’ve loved leveraging the professionally-designed magazine and its feature articles as a lead generation tool that establishes you as a market expert. Today, the magazine returns in Designs, ready to be tailored to your specific spring and early summer business needs.
This issue’s theme, “In Full Bloom,” celebrates a season of color and possibilities, and comes at a time when your sphere is embracing the idea of growing. As the great outdoors starts calling your name, within this issue, you’ll find tips on making the most out of both your outdoor space and your outdoor time.
Here’s what you can expect inside the pages of the newest personally-branded magazine, as well as a peek into how one agent is making the magazine work for him.
Establish Expertise Through Feature Articles
Top Spring Cleaning Tips to Get Your Home Sold. With spring in full swing, chances are your sphere is motivated to do some cleaning. This piece will help homeowners maximize the chances of selling their home.
Six Ways to Embrace Warmer Weather. Looking to snap out of your winter hibernation? Try these six fun activities.
Your Patio, Your Sanctuary. Spring is the perfect time to work on elevating your patio. Whether your outdoor space is a small balcony or has ample entertaining room, this article covers it all!
How to Make the Magazine Work For YOU
Managing partner of the E to P Group and regional director of KW Northern California and Hawaii Caryn Prall feels so strongly about the lead generation power of the personally-branded magazine that she created her own to set an example for her team and new prospective Keller Williams agents.
“Our agents and recruits are constantly looking at ways to stand apart,” she says. “This tool allows them so many options – print, social, web. And the ability to customize to have their own brand and storyline is a win-win!
KW agent Jay Cermak of Fort Lauderdale, Florida, believes the magazine is a valuable resource to share with his sphere.
“I love how luxurious the magazine feels!” he says. “Great articles, personalized market data that I can control, and it would have taken me a lot longer to come up with all the articles on my own!” In order to make it his own, Cermak leans into light customization. “I changed a few colors, added logos and branding, updated all pages with my info and market info, and spent some time creating something valuable for my clients and branded toward my business.”
Once he’s customized the issue with his personal brand, Cermak hosts the issue on Google Drive and shares a hyperlink to it in emails to his clients. He also had a few copies printed for local clients and shared the link with people who registered with him based on a Facebook ad.
“I was able to get a few buyer leads in my pipeline from promoting the magazine on Facebook ads through Campaigns in Command,” he says. “The magazine goes into my pre-listing packets as well, and buyer packets when I meet with buyers to add even more value to my listing and buyer presentations.”
For maximum benefit, Cermak recommends tying the magazine into quarterly touches with your sphere.
“If you combine the magazine with your quarterly calls and plus it by updating the homeowner on their current market value, you will become the true economist of choice,” he says. “Set a baseline value today on their home, and next time a magazine comes out and you call to check in on the client, provide your magazine, ask for feedback, and give a market update.”
Time to Get Personal
Ready to customize the new issue of the magazine to fit your business and your lead generation goals? Click below to access your personally-branded magazine in Designs, and let us know your favorite customization tips and tricks!
